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How do Metabase, Power BI, Tableau and Looker Studio compare for small companies?
Power BI suits Microsoft-centred teams and is relatively low cost per user. Tableau is powerful for visual analysis but costlier. Looker Studio is free and simple for Google-based data. Metabase is open source with an easy interface and can avoid per-user fees when self-hosted. The right choice depends on your stack and users.
Considerations beyond features:
- Licence model: per user, per capacity or free
- Fit with your existing tools and data sources
- Skills your team already has
- Governance and permission needs
- Hosting and maintenance effort
Pricing and features change often, so check current terms with each vendor. Tool choice matters less than clean, well-modelled data underneath. Run a short trial with your own data before committing, since demos rarely reflect real complexity.
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